Black dog with tan and white face and paw markings lying on the floor looking dejected

Not Another Self-help Book For Women …

I pressed the snooze button on my clock-radio and gathered the bedclothes up to my chin. The comfort of my bed was made appealing by the icy breath of winter creeping through the window. I’ve had the ensuing conversation with myself hundreds, if not thousands, of times. You know the one, ‘It’s still dark outside. Do I really have to get up now?’

This decision was more difficult than usual as I didn’t have to get up – it was a matter of choice. At stake was the small amount of money I’d paid for a business breakfast, one of the many that focused on women’s advancement in corporations.


I was finding it difficult to be motivated to go.

Was it going to be another event filled with disheartening statistics, featuring another author who’s written a book filled with more well-meaning advice for women?

Isn’t it good that there’s advice to help women?

Yes, but I have a concern.

I’ve noticed a trend amongst the advice aimed at women; it tends to tell women how to change themselves to compensate for the negative effects of, well, being a woman.

I’ve had a long and fortunate career, and I’m not chasing corporate success anymore. My purpose now is to help other women achieve their success, so this was partly why I felt guilty for my lack of commitment to attend the breakfast. How can I help others if I don’t keep up to date? So, I got up and went out into the cold dark morning. It was a great event, and I’m glad I went, but my doubts lingered. How do women sort through all the guidance and advice?

What is success anyway? 

Is trying to ‘make it’ in a man’s world really success?

What are we basing our judgement on when we classify someone as successful? Out of curiosity I searched ‘successful women’ in Google. It came up with list of fantastic and inspirational women who all had two things in common – they were rich and powerful.

What about the rest of us?

Not all of us can, or want to be, a Fortune 500 CEO or a mega-star. We’re all different, and importantly,

Someone else’s version of success is not necessarily yours.

I’m lucky I’ve found my recipe for success.

It’s this: being myself, looking after my health, caring for my nearest and dearest, and doing what I love: helping other women to work out what success means to them.

What does success look like for you?

Be Successful, Be Yourself

My purpose is to help create female role models who demonstrate it’s possible to be both successful and to be yourself

These articles are one aspect of that purpose. I have also written a self-coaching journal which has successfully guided many women to define success in their own terms whilst being true to their values. If you would like to take the next step you can find out more about the journal, download my guided values exercise, or contact me.

About the Author

Jacqui Alder is an internationally experienced human resources executive, consultant, and coach, with over 30 years’ experience in global businesses. She has worked in Australia, Europe, and Asia across multiple industry sectors.

She is founder at Clarity Simplicity Success for Women, and author of a self-coaching journal for women of the same name. The purpose of this business is to empower women to define their own meaning of success with their values at its heart.

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