Values are important to women, if you harness them they can give you a strategic advantage and help you face the challenges arising from running your business.

As a female business owner you face some additional challenges because the world of business is still largely defined in masculine ways. Business norms and expectations have yet to adapt to women owned and led businesses – particularly if your business provides products and services to female markets.

Research shows women place greater importance on acting consistently with their core values than men. Also, women who reflect on their core values are less affected by the negative impact of stereotypes, have an improved sense of self-worth, and perform better.

Which is why I’ve designed this resource to help you identify the link between your personal values and your business values. Being clear about your personal and business values, and ensuring they are congruent with each other will make you better equipped to deal with any challenges you face.